Genius Sports consolidates businesses into one identity

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Sports data company moving to single brand as it preps for NYSE listing.

Genius Sports Group, a data and technology provider for the sports, betting and media space, on Wednesday said its portfolio of solutions will exist under a single brand, Genius Sports.

The company is discontinuing its Betgenius and Genius Sports Media brands. Meanwhile, it will be moving forward with its solutions and product development in the sportstech, video, sportsbook, and media and engagement divisions.

Genius Sports added it expects to soon complete its merger with NYSE-listed special purpose acquisition company (SPAC) dMY Technology Group II.

After the merger, the company will trade on the NYSE under the symbol GENI.

According to a statement released by the company, the move to a single brand reflects the “rapid convergence of Genius Sports’ capabilities in sports technology, live data, video and betting products to power connected fan experiences.”

Mark Locke, the company’s CEO (pictured), elaborated: “As we enter a new era as a public company on the NYSE, the time is right to consolidate our offering under the single Genius Sports brand. This unified approach will help strengthen our value proposition, serve our partners’ needs and articulate our vision of creating personalized fan experiences via the convergence of sports, betting, advertising and streaming. For more than 20 years, we have never been afraid to walk our own path and our new branding will create a distinct position for us in the market.”

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