Las Vegas-based casino game developer GameCo LLC on Thursday said Adam Rosenberg will be its new CEO.
The company described Rosenberg as a seasoned veteran of the gaming and leisure industry, with more than 23 years’ experience in advising, financing and investing in companies in the sector.
Rosenberg already had connections with GameCo, as he has been a board observer since 2018.
At his previous position, Rosenberg was global head of gaming & leisure investing for Fortress Investment Group LLC. In 2018, Fortress-affiliated funds began making investments in GameCo to finance the company’s growth.
Prior to Fortress, Rosenberg enjoyed a 16-year career at Goldman, Sachs & Co., where he was global head of gaming in the investment banking division.
Rosenberg began his career in 1993 as an attorney in the New York office of Skadden, Arps, Slate, Meagher & Flom LLP, where he worked in the product liability and IP groups.
In 1998 he changed careers from law to banking when he joined Goldman, Sachs.
As part of his appointment as CEO, Rosenberg will join GameCo’s board of directors.
“Adam brings the ideal combination of sector expertise, financial acumen, strategic vision and proven leadership at a truly exciting time for GameCo,” Robert Montgomery, chairman of the board of directors, said in a statement. “His deep industry relationships, obvious passion and innate talent for anticipating what is changing around the delivery of game play and regulated gaming experiences make Adam the ideal choice to lead the GameCo team as the company expands beyond land-based gaming to pursue parallel market leadership in digital.”
Rosenberg added: “Having focused on the evolution of gaming technology companies throughout my career, I am proud to be leading GameCo’s efforts to provide the next generation of games to operating partners and players.”
GameCo LLC is privately held and is licensed to operate in more than 30 gaming jurisdictions, including Nevada.
