Kindred Group offers Gamban software to US consumers for free
Unibet customers in America will gain access to Gamban’s gambling blocking software
Unibet’s parent company Kindred Group has reached an agreement with UK-based software provider Gamban. It will allow Kindred to offer American Unibet consumers to use Gamban’s technology.
The software is an online gambling self-exclusion tool designed to prevent users accessing online gambling sites on individual devices to promote safer gambling habits. Kindred will become the first operator in the US to offer inter-state protection to its customers.
It’s also the first gambling operator to report the share of revenue that arrives from harmful gambling. And with this new technology being offered for free, Kindred says this agreement goes hand in hand with its ambition to gain zero percent of revenue from harmful gambling by 2023.
“Unibet today offers customers in New Jersey, Pennsylvania and Indiana a safe and exciting gambling experience, and has applied for licenses in Illinois and Iowa,” said Maris Catania, head of responsible gambling and research at Kindred Group. “It has always been our ambition to bring our European know-how and expertise in responsible gambling to the US. We strongly believe this will be an important step for the industry.”
Jack Symons, co-founder of Gamban added: “We’re incredibly excited to partner with Unibet and offer our blocking software in the US – it’s a huge step forward for the industry.
There’s no regulatory pressure for gambling operators to offer blocking software, so it’s fantastic Unibet is taking it upon itself to offer increased protection for its customers in the US and on a global scale.”
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