FanDuel Group and Bally’s Corporation held a grand opening ceremony for the new FanDuel Sportsbook inside Bally’s Atlantic City Hotel & Casino in New Jersey, just in time for March Madness.
The sportsbook is located by the Northern Boardwalk casino entrance, and inside, visitors are greeted with a 25-foot-wide LED video wall, flanked by two 10-foot-wide LED video walls along with 10 video displays.
Guests have access to five betting windows and 20 IGT PlaySports self-serve betting kiosks.
FanDuel said it will provide its proprietary risk and trading technology that leverages the IGT PlaySports platform to offer bets on all major US sports.
Fans can sample a curated food and beverage menu, which promises “modern, pub-style fare,” and there are craft and local beers available at the iPourIt self-pour beverage dispenser beer wall.
The FanDuel Sportsbook at Bally’s Atlantic City is FanDuel’s second retail sportsbook in New Jersey and the 16th retail sportsbook in the US.
Bally’s and FanDuel launched the FanDuel Sportsbook online and mobile experience in Colorado in May 2020.
George Papanier, president and CEO of Bally’s Corporation, noted the Atlantic City location marks the fifth retail sportsbook the company has opened in recent years, joining books in Rhode Island, Colorado, Delaware and Mississippi.
“We are thrilled to be in this market and to give our guests an incredible sportsbook experience, right off the Boardwalk and our gaming floor,” Papanier said in a statement.
“We are privileged to partner with Bally’s Corporation to open our FanDuel Sportsbook inside Bally’s Atlantic City,” added Andrew Kleiman, senior director of operations, FanDuel Group. “The legacy of Atlantic City and excitement of being steps away from the Boardwalk creates a unique atmosphere for our customers. We look forward to a successful future with our new partner and community.”
