Tennessee becomes the 11th state where William Hill’s sports betting platform has gone live. With the launch, William Hill will be able to capitalize on NCAA Tournament wagers. March Madness tips off next Thursday.
“As we head into one of the most exciting times of the year for sports fans, the William Hill app will make March moments even more interesting for Tennessee bettors,” said Kenneth Fuchs, President of Digital for William Hill US. “We will have thousands of markets available, including for your local favorites, live in-game betting and daily promotions and bonuses.”
William Hill will look to grab market share currently owned by BetMGM, FanDuel, DraftKings and Tennessee operator Action 247. Tennessee sportsbooks are exclusively online and mobile.
In January operators collected $211m of sports wagers, which was up from $181m in December. January revenue was $4.3m, a 40% increase from the month prior.
March Madness is expected to bring significant handle to Tennessee and other emerging markets.
William Hill’s Tennessee launch comes weeks ahead of Caesars’ takeover of the UK-based bookmaker. William Hill said it expects the $3.6bn acquisition to be finalized on April 1.