VIP Play reports operational turnaround with 150% performance improvement
CEO Les Ottolenghi attributed the results to disciplined risk management and execution.
VIP Play has reported a significant operational turnaround, citing more than 150% improvement across key performance metrics and three consecutive months of positive Gross Gaming Revenue (GGR).
According to the company, the turnaround follows the execution of a revised strategic plan centred on operational efficiency, enhanced risk management and sustainable growth.
One of the most notable outcomes has been a 93% reduction in sharp wagering activity, which VIP Play said has materially improved its overall risk profile and operational stability.
The company also reported that it has reduced marketing expenditure while simultaneously increasing revenue, pointing to improved customer acquisition efficiency and stronger marketing return on investment.
Alongside these changes, VIP Play has implemented expanded KPI tracking and transparency measures designed to support data-driven decision-making and tighter operational oversight.
Commenting on the results, CEO Les Ottolenghi stated: “We are proud to report a strong operational turnaround that reinforces our commitment to sustainable growth and operational excellence. A 93% reduction in sharp wagering and three consecutive months of positive GGR underscore the impact of our disciplined risk management and execution.
“With enhanced transparency and KPI tracking systems, we are well-positioned to maintain operational discipline and continue driving performance gains.”
The performance update follows a year of structural and leadership developments for VIP Play. In August, the company announced a new partnership with Decentral AI to support the compliant deployment of artificial intelligence across its platform, with a focus on operational optimisation and personalised user experiences.
Earlier in the year, VIP Play also strengthened its executive team with the appointments of John Dermody as Chief Transformation & Revenue Officer and Dr. Robert Rippee as Interim Chief Marketing Officer.
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