Bally’s will receive access to official league data and rights to use official NBA marks and logos across the company’s online sports betting platform. Bally’s is notably in partnership with Sinclair Broadcast Group, whose regional sports networks cover much of the NBA.
"Partnering with the NBA is an exceptional opportunity for Bally's, adding to our ongoing momentum with professional sports leagues," said George Papanier, President and Chief Executive Officer of Bally's Corporation. "Together with the NBA, we will unlock significant opportunities to provide a greater population of NBA fans with new, creative and engaging sports betting products and services."
The announcement comes shortly after Bally’s reported fourth quarter 2020 revenue of $118m, down 9.4% year-on-year. Bally’s said it had a net loss of $5.4m last year compared to net income of $55.1m the year prior.
The company has been on a spending spree of late, with recent acquisitions including Tropicana Evansville (Evansville, IN), Jumer's Casino & Hotel (Rock Island, IL), and MontBleu Resort Casino & Spa (Lake Tahoe, NV). The company will soon own and manage 15 casinos across 11 states.