Betano and FC Bayern launch ‘Genau So’ television campaign spot
This will soon air across Germany.
Key Points
- The TV ad celebrates a recent partnership between Betano and FC Bayern
- Under the terms of the agreement, Betano represents FC Bayern as an official partner
Kaizen Gaming’s global sports and gaming brand, Betano, and official partner of FC Bayern München, have initiated a TV campaign celebrating their collaboration.
The “Genau So” television spot will air across Germany.
Kaizen Gaming Marketing Director Pablo Puertas said, “This campaign marks another major milestone in our exciting partnership with FC Bayern München, and we wanted to create something truly special.
“The spot captures what Betano stands for: a premium, high-tech, and immersive experience that puts the fan and the sport at the heart of everything we do.
The ad “celebrates the club’s proud legacy of success and its ambitious future,” and it features two notable club figures, Stefan Effenberg and Raimond Aumann. This is the first major contribution they have made to the collaboration, Kaizen Gaming said.
Puertas further commented, “By featuring legends like Stefan Effenberg and Raimond Aumann, we are building a bridge between FC Bayern’s proud past and its digital future.
“We are not just a sponsor; we are part of the fan’s journey – and this campaign perfectly expresses that commitment.”
Leonidas Arvanitis, Creative Director at Another Circus, which aided in the production, said, “Our initial thoughts, when we were asked to create a concept for Betano’s sponsorship of FC Bayern München, were: What are the elements that make up a new member of the FC Bayern family? What does one need to have in order to truly be part of such a great club? Well, it’s certainly not only one thing.
“It’s the rich history of victories and trophies, the legends who forged the dreams, the values that remain unchanged. But first and foremost, it’s the hard work you have to put in every single day. Betano’s logo on the iconic FC Bayern München training shirt is a testament to that. And it transforms the young hero of our film into an FC Bayern player in spirit.”
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