The partnership will see the bookmaker become a Proud Partner of the Major League Baseball team, and will include various digital and stadium assets at Coors Field. Game-day experiences for supporters - including game suites, ticket giveaways and in-game contests - are also part of the agreement.
“The Colorado Rockies are always looking to partner with top tier brands and Betfred Sports has established themselves as one of the best in the market,” said Rockies' VP of Corporate Partnerships Walker Monfort.
“Sports betting has seen incredible growth across the country recently and we are always looking for new and exciting ways to engage with not only our fans but all sports fans throughout the Rocky Mountain Region.”
It is the third such marketing agreement in the state for Betfred Sports, who previously announced partnerships with National Football League club Denver Broncos and former Broncos wide receiver Rod Smith.
Betfred USA Sports COO Bryan Bennett commented: “Colorado has proven to be a fantastic market for Betfred Sports, and we look forward to further demonstrating our commitment to local fans with this partnership with the Rockies.
“Along with our sportsbook at Saratoga Casino Black Hawk and our other sports partnerships in the state, Betfred is investing in Colorado for the long haul.”
