DraftKings renews partnership with The Larry Fitzgerald Foundation for annual Pink ’Em campaign

DraftKings announced the renewal of its partnership with The Larry Fitzgerald Foundation this October, relaunching the Pink ’Em campaign under its DraftKings S.E.R.V.E.S. program.

The initiative, now in its seventh year, has generated more than $600,000 to date through free NFL “pick ’em” contests held during Breast Cancer Awareness Month.

For 2025, the goal is to generate $100,000 in donations to support breast cancer awareness and programs that assist individuals and families affected by the disease.

Matt Kalish, President of DraftKings North America, stated: “DraftKings is built on the passion of our fans, and we’re proud to channel that same energy toward such an important cause during Breast Cancer Awareness Month.”

Good to know: In June 2025, Gaming America reported that DraftKings launched My Budget Builder, a tool that lets users set personalized spending limits and track play across its platforms

Throughout NFL Weeks 5 to 8, fans will be able to participate in the “Pink ’Em free-to-play charity pools.” For each of the first 20,000 free entries per week, DraftKings will donate $1 to The Larry Fitzgerald Foundation. Participants will also have the opportunity to predict the winners of Sunday matchups and compete for a share of $5,000 in DK Dollar prizes.

Larry Fitzgerald Jr., Founder of The Larry Fitzgerald Foundation, said: “I’m grateful to team up once again with DraftKings and their loyal community of fans who continue to show up year after year for the Pink ’Em campaign. The generosity from this program has already made a real difference for families facing the challenges of breast cancer.”

Carlos Mendez

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For Carlos Mendez, betting markets are best understood as conversations between numbers and behavior. His work focuses on interpreting what odds reveal about risk, pricing, and public sentiment rather than chasing short-term outcomes. Growing up in Buenos Aires, Carlos was immersed early in football culture...

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