Lonzo and LiAngelo Ball named Equity Partners of Betr as part of new collaboration
The siblings will also rebrand their podcast show under the Betr media portfolio, set to launch prior to the NBA season which tips-off on October 21.
Key Points
- As equity partners, Lonzo and LiAngelo will make regular appearances on Betr content and leverage their existing social media following to help promote brand awareness
- Betr recently unveiled its new Arcade platform as well as an “overhaul” of its sports betting offerings to provide wagers on the WNBA and global soccer leagues
NBA athletes Lonzo and LiAngelo Ball have formed a new partnership with sports betting and media platform Betr, naming the siblings as equity partners of the operator and providing enhanced content integration within the Betr media portfolio.
“We’re excited to partner with Betr. We’ve watched what Jake and the team have been building from a media perspective, and we believe it is a perfect fit for us,” Lonzo and LiAngelo said.
“We’re looking forward to taking our podcast to the next level and giving our fans exciting conversations from some of the biggest names in sports, media and culture throughout the basketball season. What Betr is doing with its gaming products is just as impressive, simple, fun and built for fans like us, and we’re proud to be part of that growth.”
The siblings will also rebrand their podcast show under the Betr media portfolio, set to launch prior to the NBA season which tips-off on October 21. As equity partners, Lonzo and LiAngelo will make regular appearances on Betr content and leverage their existing social media following to help promote brand awareness.
Good to know: FanDuel and Delaware North agreed to a new market access agreement on September 18 which will see the operator expand upon its iGaming and online sports betting offering in West Virginia through Delaware North’s Mardi Gras Casino & Resort
“This is a landmark addition to the Betr Media family and a perfect proof point of why we’re the most disruptive and innovative brand in sports gaming. Lonzo and LiAngelo are cultural icons with authentic voices, massive reach and cultural relevance, making them an ideal fit for our platform.” Betr Head of Media Mike Denevi said.
Betr recently unveiled its new Arcade platform as well as an “overhaul” of its sports betting offerings on September 2 to provide wagers on the WNBA and global soccer leagues.
The offering is officially live in 33 US states and the Washington DC area, also introducing a “Mystery Multiplier” which allows for two-pick lineups to return up to 1000x the original wager amount.
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