Soft2Bet G2E Preview: A refined approach
Soft2Bet’s General Counsel, David Yatom, speaks to Gaming America about the significance of G2E, plans for the show and recent progress across North America.
What is Soft2Bet looking to gain from G2E?
At Soft2Bet, we view G2E as one of the biggest platforms and events to advance our global ambitions.
G2E offers a major opportunity to deepen partnerships, connect with new potential partners, and showcase our cutting-edge Motivational Engineering Gaming Application (MEGA) platform that has redefined and transformed gamification with increased engagement, a customized player experience, and a proven player retention model.
Our booth at G2E 2025 will host special events and MEGA workshops, demonstrating how our gamification technology platform has helped operators around the globe with a 400% increase in screen time, a 65% increase in Net Gaming Revenue (NGR) and a 50% increase in deposit amounts.
By connecting with industry leaders and gaining on-the-ground insights into regulatory and consumer trends, we aim to solidify Soft2Bet’s position as an innovative player in the global iGaming landscape.
How are you hoping business from G2E will impact the rest of 2025 and 2026 for Soft2Bet?
The connections and visibility gained at G2E 2025 will be instrumental in shaping Soft2Bet’s trajectory through 2025 and 2026.
G2E will help us refine our approach by fostering partnerships and showcasing MEGA’s proven impact – such as a 400% increase in screen time and enhanced session frequency, as seen with our ToonieBet brand in Ontario. These outcomes will drive operator confidence in our technology, paving the way for sustainable growth in North America.
Are there any new products (or regular products) you will be showcasing at the show?
At G2E 2025, we’re thrilled to spotlight our MEGA platform, recently shortlisted for Product Innovation of the Year at the Global Gaming Awards Americas 2025.
As noted earlier, MEGA is redefining gamification by delivering customized, content-led gaming experiences that boost engagement and retention. At our G2E booth, we’ll host interactive MEGA workshops, allowing operators to experience firsthand how this technology enhances entertainment value while encouraging sustainable play.
By focusing on meaningful innovation, MEGA enables operators to differentiate in competitive markets like the U.S., aligning with local preferences through tailored games, bonuses and user experiences.
This showcase highlights Soft2Bet’s commitment to delivering functional, impactful solutions that resonate with both partners and players.
How do you reflect on this year being the 25th anniversary of G2E? What does G2E mean to a company like Soft2Bet?
The 25th anniversary of G2E is a milestone that celebrates the gaming industry’s evolution and its embrace of innovation, collaboration, and growth.
For Soft2Bet, G2E is more than an event – it’s a valued partnership that has grown alongside our journey from a 2016 startup to a global leader with 19 licenses and over 50 brands. This anniversary reflects the industry’s resilience and continuous innovation, qualities that resonate deeply with our mission to push boundaries through technology like MEGA.
G2E represents a dynamic platform for Soft2Bet to showcase our forward-thinking strategy, connect with global stakeholders and align with emerging market trends, particularly in the US. As we prepare for our plans and continued global expansion, G2E’s legacy inspires us to contribute to the industry’s next chapter, delivering innovative solutions that drive progress and create lasting value for operators and players alike.
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