Taking a stance on sweepstakes gaming
GammaSweep CEO Trevor Pope explains the current sweepstakes climate in the US, and what it means to be both an operator and provider in the space.
Take us through your product offerings and explain where GammaSweep sits in the chain between sweepstakes operators and players?
GammaSweep is, at its core, a turnkey gaming development company. We specialize in what is known as a white-label social sweepstakes casino. The difference is we don’t touch the money. While we offer a white-label solution at turnkey speeds, there’s actually a lot of customization that goes into the product. On top of the development side of things, we are also a consulting company as well.
In terms of where we sit, I would say we don’t sit directly between the operators and the players. We’re here to empower operators with everything they need to manage the platform; from front-end development to back-end compliance to reporting infrastructure.
How would you define the sweepstakes landscape in the EU market, for example – and how does this differ to the North American region?
The EU and North American sweepstakes landscapes are evolving in different ways. In North America, especially in the US, the model has matured under a strict compliance framework that varies state by state. One thing to remember is that sweepstakes isn’t a new concept, it’s deeply rooted within a lot of promotional exceptions to gambling laws.
By contrast, what we’re seeing is more of a growing interest in the EU markets for a compliant, price-based gaming model that mirrors the US sweepstakes model. I think Europe is approaching sweepstakes with a lot more caution, but the gap is closing quickly and this leaves plenty of room for expansion.
How has GammaSweep had to reposition its operations amid the turbulent regulatory landscape for US sweepstakes?
When it comes to compliance, you can either look at it as a threat, or as an opportunity to innovate. Our platform was built from day one with compliance at its core; we include all the features you need to stay compliant. This foundation has allowed us to stay ahead of the curve as scrutiny increases in different US markets.
I would say a more recent shift for us is that we’ve deepened our legal partnerships and we’re investing more in the compliance side of things, so that we can quickly adapt to regulatory changes.
What does it mean to be both a sweepstakes operator and supplier in the current landscape?
What this essentially means is we hold ourselves to a higher standard, and our compliance standards are a little stricter than others. I think the biggest challenge we’re facing today, whether it’s an operator or as a provider, is the speed that state-level regulators are responding to the popularity of sweepstakes.
For sweepstakes operators, the margin for error is rapidly shrinking. It’s important that we try to sit in the middle of being an operator and being a provider because. That is what’s going to provide the most longevity for our customers.
How do you reflect on 2025 so far and how have your experiences this year informed your roadmap for Q4 and 2026?
2025 has been a transformational year. We’ve probably increased our operator base four to five times over. We’ve expanded into some new verticals. We’re significantly upgrading our platform’s infrastructure, and more launches are on the horizon. We’re going to be debuting a new product called GammaGames, which will be our proprietary suite of sweepstakes slots and casino-style games.
Overall, we want to deliver the most competitive retention rates in the industry when it comes to gross gaming revenue share. Looking ahead for what is to come in Q4 and in 2026, we will continue to invest time and resources into the international markets.
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