New Jersey focus: Gaming revenue eclipses $600m for second time, iGaming continues to soar

Gaming America delivers a full breakdown of the latest gaming trends in New Jersey, as iGaming generated $247.3m for 26.6% growth in July 2025.

On August 15, the New Jersey Department of Gaming Enforcement (DGE) released the state’s total gaming activity for July 2025, marking only the second time this year the Garden State has amassed $600m in revenue, including 26.6% growth in iGaming year-over-year. 

iGaming

The state’s iGaming performance began to surpass the $200m threshold in September 2024 when the DGE reported a revenue total of $208.1m, putting the gaming type on pace with retail activity witnessed in Atlantic City casino hotels. As part of the DGE’s most recent monthly report for July 2025, iGaming accounted for $247.3m of the state’s total gaming revenue, while casino hotels generated a leading $284.1m. 

FanDuel led all operators in iGaming revenue for July 2025, edging out DraftKings by reporting $52.1m for growth of 37.8% year-over-year, while the runner-up managed to produce $48.6m and rose 16.8%. BetMGM and Borgata also witnessed increases in iGaming revenue from the prior year period, accounting for $31.4m and just under $20m, respectively, to grow 24.3% and 6.4%.

While it will likely take some time before iGaming consistently surpasses the performance of casino hotels such as Borgata, Caesars and Bally’s, the offering’s positive momentum over the past number of years has certainly taken the state by storm. 

Ever since legalizing online gambling in 2013, New Jersey has quickly risen to become the standard of iGaming along with Nevada. Over 12 years since inception, the state and DGE have collected over $1.5bn in taxes from iGaming revenue, which generated nearly $2bn of gaming revenue throughout 2023 alone. 

In 2025, iGaming has showcased year-over-year improvement of at least 20% in each month outside of February, which still reported an increase of 14% from the prior year period. Throughout the winter and spring months, iGaming even outperformed casino hotel revenues, having accounted for a higher share of total gaming revenue from January through May 2025. 

The regulation battle of online gambling offerings continues to make headlines in the Garden State, as Governor Phil Murphy signed bills A5447 and S4282 into law on August 15, prohibiting sweepstakes casinos from conducting businesses within the state and establishing new penalties for any unlawful gambling operations. Should any penalties need to be enforced against sweepstakes operators, the bills also call for the New Jersey Division of Consumer Affairs and DGE to handle such affairs.

The decision led to vocal opposition from groups such as the Social Gaming Leadership Alliance (SGLA), which stated lawmakers in New Jersey have “completely ignored their own constituents” when passing A5447 and S4282. 

Furthermore, New Jersey lawmakers chose to raise iGaming and mobile sports betting tax rates to 19.75% for operators in July 2025, having originally been positioned at 13% for online gambling and 15% for mobile betting. 

Good to know: Virtual Gaming Worlds began the process of phasing out its sweepstakes promotions in the state of New Jersey on July 29, when players using Chumba Casino, LuckyLand Slots or Global Poker were no longer able to earn sweeps coins from any source

Casino performance 

Borgata Atlantic City generated the highest casino win of any property conducting business in New Jersey for July 2025, amounting $79.9m and increasing 5.2% year-over-year. Hard Rock Atlantic City also eclipsed the $50m mark throughout the month, reporting $55.1m of casino win for growth of 0.8% from the prior year period.

Caesars, Golden Nugget and Tropicana all witnessed decreases in casino win year-over-year, falling by 5.9%, 8.6% and 1%, respectively, for totals of $18.8m, $12.9m and $22.9m. Ocean Casino Atlantic City managed to increase its revenue by 18.2% from the prior year period, generating a total casino win of $43.1m throughout the month.

According to New Jersey’s Division of Travel and Tourism, visitors of the state spent a record $50.6bn across the entirety of 2024, while the 123.7m people who traveled to New Jersey also marked an all-time high. Despite the growth witnessed in iGaming over the past decade, Atlantic City still appears to generate the highest level of revenue and interest for gamblers residing, and traveling, to the Garden State. 

Sports wagering

Sports gambling has failed to discover similar consistency to that of hotel casinos and iGaming over the course of 2025, as the highest revenue recorded by the DGE was from January, also representing the only time sports wagering has surpassed $102.5m in profit. In July 2025, the gaming type’s revenue decreased by 6.6% to $74.8m, while the state’s monthly handle was reported to be $664m.

FanDuel also managed to generate the highest online sports wagering revenue of any operator, but fell 15.7% year-over-year to $26.9m. DraftKings witnessed a decrease in online revenue for July 2025 as well, reporting $21.1m and falling 18.8% from the prior year period.

In related news, Assemblyman Dan Hutchison introduced Bill A5971 on July 25, which looks to prohibit sports wagering licensees from offering or accepting microbets, described as an “increasingly common form of live wagering” within the Assemblyman’s release.

The bill refers to microbets as a proposition wager placed live during any sporting event which may relate to the outcome of the next play or action. According to Hutchison’s office, the Council on Compulsive Gambling of New Jersey (CCGNJ) reported a 277% spike in calls to the Council’s problem gambling helpline since the legalization of sports wagering in 2018.

“The pace of microbetting is designed to keep people gambling constantly, making one impulsive bet after another with little time to think,” Hutchison said. 

“This bill is a commonsense step to slow that cycle down and protect individuals from the financial and emotional harms that can come with excessive betting.”

Violators of the proposed ban would potentially face a disorderly person’s offense as well as a fine ranging from $500 to $1,000 per violation, said to be consistent with penalties for fellow unauthorized gambling practices under state law.

Kirk Geller

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