SEGG Media to re-launch Aganar lottery operations in Mexico
Aganar is operated by Medios Electrónicos Y De Comunicación, a subsidiary of Global Gaming Enterprises Inc. which stands as a wholly-owned subsidiary of the media and lottery company.
Key Points
- SEGG Media maintains the ability to sell lottery draw games offered by the Mexican National Lottery through a long-standing license, first approved in 2007
- The media company is projecting $5.2m in revenue for the remainder of 2025 with an anticipated growth trajectory of 18% per year
SEGG Media, the owner of Lottery.com, will be re-launching its Aganar lottery operations in Mexico to boost revenue throughout the country and was said to mark a “key milestone” in the media company’s LatAm expansion strategy.
SEGG Media maintains the ability to sell lottery draw games offered by the Mexican National Lottery through a long-standing license, first approved in 2007. Aganar is operated by Medios Electrónicos Y De Comunicación, a subsidiary of Global Gaming Enterprises Inc. which stands as a wholly-owned subsidiary of the media and lottery company.
“I have reported to shareholders for months now that our top priority has been to get Lottery.com operational as fast as possible in order to complete the turnaround. Generating revenues is, of course, a key priority for the Company, our shareholders and future investors,” SEGG Media Chairman and CEO Matthew McGahan said.
“With the relaunch in Mexico, we are demonstrating tangible progress. This is the first step in a broader LATAM expansion, and we are committed to scaling Lottery.com back into a position of strength globally.”
The media company is projecting $5.2m in revenue for the remainder of 2025 with an anticipated growth trajectory of 18% per year.
Good to know: Lottery.com regained Nasdaq compliance under listing rule 5450 on June 23, while SharpLink Gaming’s common stock was approved for trading on the Nasdaq Options Market, officially commencing on June 18 under the ticker symbol SBET
“I’m thrilled that we’re now in a position to expand our engagement in the Mexican market. Lottery.com was previously a key player in the region which unfortunately was hindered due to historical corporate difficulties,” Lottery.com International CEO Tim Scoffham said.
“We have worked hard with our local operator to restructure the operations and we’re well positioned for market growth in Mexico. Importantly, this is just the start of the execution of our international gaming strategy. We are already actively evaluating additional countries, with the ambition to launch further operations in Q3 and Q4 of this year.”
SEGG Media received $450m in committed financing facilities from Generating Alpha and United Capital Investments London to restart lottery operations in the US, broaden its sweepstakes and digital gaming business, support growth in Mexico and expand gaming operations to international markets.
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