Betsson Q2 2025 revenue reaches €303.7m, up 12% year-over-year

Financial performance and profitability

Betsson has reported Q2 2025 revenue of €303.7m, rising from €293.7m in Q1 2025 and €271.5m in Q2 2024.

Gross profit reached €193.9m, while operating income was €69m. Operating expenses totaled €124.9m, including marketing (€37.4m) and personnel costs (€46.6m). Net income stood at €49.2m, consistent with recent quarters.

Gross margin was 63.9%, EBIT margin 22.7% and profit margin 21.0%. Earnings per share were €0.36, with equity per share at €6.16. Amortisation and depreciation amounted to €15.1m.

Balance sheet, cash flow and customer data

Total assets were €1.4bn, with equity at €836.2m, yielding an equity/assets ratio of 60%. Non-current assets were €797.2m; current assets stood at €598.9m.

Provisions and non-current liabilities totaled €191.3m; current liabilities were €368.6m. Operating cash flow was €41.1m while investing activities showed an outflow of €13.9m

Financing activities caused a cash outflow of €65.6m, resulting in net cash flow of -€38.3m. Active customers numbered 1.38 million with registered customers being about 30 million. Customer deposits across all gaming solutions reached €1.49bn.

Regional market performance overview

Q2 2025 saw strong regional performance in Latin America and Western Europe, each reporting over 35% revenue growth. CEECA remained the largest contributor, with €118.2m in revenue. Meanwhile, the Nordics declined 28% due to reduced marketing. Casino revenue climbed 11%, while sportsbook revenue grew 15%, despite a drop in betting turnover. Betsson launched 400 new casino titles and expanded its live offerings. The Rest of World segment nearly doubled due to sportsbook gains and its Sporting Solutions acquisition.

Risks and regulatory update

Betsson faces key risks including strategic, operational, compliance and financial factors that could impact its business. The company holds licenses in 24 countries, navigating varied regulatory landscapes.

Recent updates include Sweden’s proposed extension of the gambling credit ban and a SEK 6.5m ($670,000) fine on Betsson Nordic for compliance issues, currently under appeal.

In Western Europe, Betsson awaits Italian license approvals amid tightening EU regulations affecting Malta. New, stricter advertising laws are emerging in CEECA countries, while Latin America sees tax changes and evolving gambling laws, notably in Peru, Brazil and Colombia, all affecting Betsson’s operational environment.

Betsson’s sustainability strategy and ESG commitments

Betsson integrates sustainability deeply into its business strategy, focusing on long-term responsibility toward customers, employees and communities. The company promotes responsible gaming and ethical practices across its global operations. In May, Betsson hosted a Sustainability Hub at NEXT Valletta, discussing topics from sustainable gaming regulations to ESG reporting.

Holding an AAA MSCI ESG rating, Betsson emphasizes five focus areas: Responsible gaming, ethics, employee impact, social impact and climate. Its responsible gaming tools reach nearly 90% of active customers, supported by ongoing staff training. 

Good to know: Betsson also advances social projects, environmental goals and holds multiple ISO certifications reflecting its commitment to sustainability

Pontus Lindwall, Betsson President and CEO, stated, “With continued strong customer engagement, continuous product development and a growing market presence, Betsson is well positioned to capture global growth opportunities in the structurally attractive market for online gaming.

“We are entering the third quarter with good pace and confidence. With a constant focus on product development, data-driven marketing and responsible gaming, we are well placed to continue delivering profitable growth.”

The Q2 2025 results come amid ongoing legal challenges, including the Swedish Supreme Court’s recent decision requiring a Betsson subsidiary to repay €500,000 to a former customer with a gambling addiction, stemming from a dispute before Sweden’s 2019 Gambling Act.

Carlos Mendez

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