EstrelaBet launches blood donation campaign with Vivo Keyd Stars
The campaign will reportedly invite fans and followers of the esports organization to meet with players and transform their engagement into a ‘concrete act of solidarity.’
Key Points
- The blood donation campaign will take place on July 14 at the Pró-Sangue Foundation, Posto Clínicas, in São Paulo, Brazil
- Vivo Keyd Stars athletes will be on site actively participating in the initiative, helping to expand the culture of blood donation throughout the country
EstrelaBet, along with esports organization Vivo Keyd Stars, will be launching a new blood donation campaign across Brazil on July 14 at the Pró-Sangue Foundation, Posto Clínicas in São Paulo, attended by members of the Vivo Keyd Stars team.
“The gaming community is extremely participatory, and we, together with Vivo Keyd Stars, believe in the power of this engagement for causes that generate real impact. Donating blood is a simple gesture that can save many lives. We want this action to go beyond a one-off participation and encourage recurrence among fans,” EstrelaBet Head of Branding Victor Blecker said.
The campaign will reportedly invite fans and followers of the esports organization to meet with players and transform their engagement into a ‘concrete act of solidarity.’
Between 2023 and 2024, there were over 6m bags collected from donors, but only 831,518 have been collected as of May 2025. Blood transfusions have also reportedly increased throughout a similar period, rising by 2.9% up to this point in 2025.
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“Donating blood is a way to support your team. In the game, we can heal or provide that decisive cover. In this case, the team is society, when it needs it most,” Vivo Keyd Stars CEO Hugo Tristão said.
“Participating in this campaign with our players is a way to show that values such as solidarity, collective spirit and commitment are common to any sport, including e-sports. We hope our fans buy into this idea and join us on this mission.”
The campaign aims to raise awareness about the importance of Brazil’s self-sufficiency in this sector of public health, as the donated blood can be separated into different components in order to assist patients going through various types of medical treatments.
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