FC Bayern inks three-year deal with Betano
Betano will represent the German football team as an official partner.
Key Points
- The partnership will kick off in the 2025-26 season
- The Betano brand has expanded into Latin America, Europe and Africa
Kaizen Gaming’s online sports betting brand Betano has partnered with FC Bayern, a team boasting 34 football championship wins in Germany and six European championship titles.
The duo signed a three-year agreement, which names Betano as an official partner of FC Bayern. The collaboration will begin in the 2025-26 season and will last through 2028.
Kaizen Gaming CEO George Daskalakis said, “Today marks an exciting new chapter for Kaizen Gaming and Betano, as we proudly join forces with FC Bayern. When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football.
“They stand at the top of the game and this partnership reflects just how far we have come as a company, with Betano now recognized among the top online gaming and betting brands worldwide.”
Kaizen Gaming and its Betano brand have expanded throughout the globe and have a presence in the Americas, as well as in Europe and Africa.
Company COO Julio Iglesias commented, “Germany has always been one of the most important markets for us, the second where Betano ever launched. Now, we are announcing our biggest partnership in the country, and we double down on our commitment to creating innovative, safe and responsible gaming experiences for German fans.
“Of course, FC Bayern exceeds the borders of Germany, with millions of fans across the world. As Betano expands its international footprint, this partnership empowers us to connect with people globally.”
FC Bayern Executive Vice Chairman Michael Diederich shared his and the team’s enthusiasm for this partnership.
He said, “We are delighted to have Betano as a new Official Partner of FC Bayern. Betano stands out as a global market leader in its field – highly innovative and always pushing forward – qualities that we hold in high regard and also claim for ourselves.
“With Betano at our side we have gained another reliable partner to help us reach our growth objectives and continue to strengthen our innovative edge.”
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