Hard Rock launches new merchandise collection with Lionel Messi

Hard Rock Cafe has announced its new merchandise collection alongside Lionel Messi through an Instagram post on Messi’s account, where he is seen wearing one of the custom tees now available for purchase.

Ahead of the 2025 FIFA Club World Cup, Hard Rock Cafe has now made the collection available. The brand, a division of the Hard Rock International brand, operates in 68 countries, together with Hard Rock Hotels and Hard Rock Casinos.

Messi himself said: “It’s always exciting to begin a major global tournament and this special new collection with Hard Rock gives fans even more to cheer about. Hard Rock creates the perfect atmosphere to enjoy great food and connect with fellow fans over a shared love of football, no matter where you are in the world.”

The collection launches under Hard Rock’s “We play together” campaign, which includes experiences and exclusive promotions, such as bundle deals that pair Messi-themed menu items with merchandise.

Good to know: Messi’s initial deal with Hard Rock International was signed in 2021 for 5 years 

Recently, Hard Rock announced the merger of Hard Rock Bet with the company’s Unity by Hard Rock loyalty program, which allows players to earn points while accessing the online sportsbook and casino platform.

This way, clients can redeem points at Hotels, Casinos, Cafes, Rock Shops and entertainment venues.

Eric Martino, President of Hard Rock Cafe & Retail, said: “We’re thrilled to continue our partnership with Lionel Messi through our ‘We play together’ campaign to celebrate the beautiful game and a special tournament.

“This initiative invites soccer fans to celebrate the tournament in true Hard Rock style, with exceptional dining experiences, iconic merchandise, unforgettable entertainment and the vibrant energy that only our Cafes can deliver.”

Carlos Mendez

Writer

Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

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