North Carolina Education Lottery to implement CDM signage as part of new collaboration
Following a comprehensive process, CDM was chosen by the Lottery for its ‘unique strategic and ecosystem-based’ approach to digital signage solutions and retail experience.
Key Points
- CDM’s solution includes digital menu boards inside more than 1,500 select lottery retail partner locations and claim centers across North Carolina
- The organizations will use flexible marketing and messaging options in the hopes of enhancing player experience and the Lottery’s commitment to supporting retail partners
The North Carolina Education Lottery has formed a new 10-year partnership with Cineplex Digital Media (CDM) to provide a digital signage network solution at lottery retail locations across the state.
“We constantly look for innovative ways to connect with our players,” North Carolina Education Lottery Chief Brand Officer Terri Rose said.
“The agreement with Cineplex Digital Media provides us with a digital platform to reach that audience with messaging tailored specifically to them. That is a major investment in our retail partners that should help us raise more money for the good cause we serve.”
Following a comprehensive review process, CDM was chosen for its “unique strategic and ecosystem-based approach” to digital signage solutions, according to the Lottery, as well as the company’s extensive retail experience.
CDM’s solution includes digital menu boards inside more than 1,500 select lottery retail partner locations and claim centers across North Carolina, with opportunities to expand to additional sites throughout the partnership’s term.
Good to know: Scientific Games began introducing its SCiQ technology at North Carolina Education Lottery retail locations on April 7 as part of an initiative to improve the retail environment of its scratch-off games
“We are honoured to be chosen as the North Carolina Education Lottery’s exclusive digital signage partner and look forward to working with them to provide solutions to support its education fundraising and elevate player experience,” CDM EVP and Managing Director Fab Stanghieri said.
“With our experience in the lottery market and our strategic partnership network, we are excited to work together to deploy a specialized and data optimized retail digital solution to keep retailer and player experience top-of-mind.”
The organizations will reportedly use flexible marketing and messaging options in the hopes of enhancing player experience and the Lottery’s commitment to supporting retail partner success.
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