IGT PlayDigital unlocks new promotional opportunities with Mega Vault

The company’s exciting new promotional brand debuted in iGaming markets in the US and Ontario.

London – International Game Technology (IGT) announced today the launch of IGT PlayDigital’s Mega Vault offering – a new innovation on its player engagement solution. Powered by the IGT PlayDigital Engagement Platform, a customizable suite of player engagement tools, Mega Vault brings together its industry-renowned engagement tools—Prize Drops, Leaderboards, Marketing Jackpots and more—into a single promotional experience. Designed to maximize excitement, engagement and rewards, Mega Vault aims to deliver seamless high-impact campaigns that captivate players and drive long-term retention.

This rollout of the Mega Vault promotional brand also includes a new functionality within the Engagement Platform toolset. PlayDigital customers can now combine the existing tools within the Engagement Platform toolkit, unlocking the ability to run one-of-a-kind promotions and create unlimited promotional possibilities. The first of these combined functionalities includes the Multi Drop and Leaderboard tools, allowing operators to simultaneously engage and reward their players.

The first Mega Vault promotion began on May 23, with participation from major operators such as Fanatics Casino, FanDuel Casino and Rush Street Interactive, each offering their players exciting new ways to engage with content and win prizes.

“We’re excited about the new promotional capabilities we’re able to provide Fanatics players through the Mega Vault,” said Kieron Shaw, Fanatics Casino Senior Content Manager. 

“Mega Vault offers a unique and engaging solution that elevates the player experience.”

“RSI is pleased to offer our players, in the US and Ontario, exciting promotional capabilities that allow us to engage and reward them with new and exciting promotions and prizes,” said Richard Schwartz, Rush Street Interactive CEO. 

“Our launch of IGT’s PlayDigital’s Mega Vault represents another step forward in our goal of always putting our players first and delivering fun experiences for them that earns their loyalty and long-term retention.”

“We’re excited to introduce the next chapter in player engagement with the launch of IGT PlayDigital’s Mega Vault,” said Gil Rotem, IGT PlayDigital President. 

“Utilizing the Engagement Platform toolset, the Mega Vault will provide a consistent and exciting way for our customers to run unique promotions and provide an elevated player experience, all through one central hub. By leveraging the full potential of our Engagement Platform, operators can unlock more opportunities to reward players, more excitement and more value than ever before.”

IGT PlayDigital first launched the Engagement Platform in 2023 with a set of promotional tools built to maximize player engagement and entertainment. The Engagement Platform was recently named “Best Digital Product” at the 2024 Global Gaming Awards, Americas. The launch of the new Mega Vault promotional brand marks an exciting next phase in the evolution of this product.

Carlos Mendez

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Odds tell a story long before the result does. When bettors learn to read that story properly, betting becomes a matter of discipline and value rather than emotion or guesswork.

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