BetMGM forms inaugural women’s sports partnership with Las Vegas Aces
Key features of the collaboration include prominent signage across Michelob Ultra Arena at Mandalay Bay Resort and Casino as well as sponsorship on Aces’ social media platforms.
Key Points
- BetMGM will also serve as an authorized gaming partner of the WNBA through the 2027 season, with plans to release a WNBA-branded slot game in the near future
- On May 27, executives from BetMGM, Las Vegas Aces, MGM Resorts and The Just One Project gathered in front of the Bellagio fountains to officially launch the partnership
BetMGM has formed a new partnership with the Las Vegas Aces WNBA franchise, representing the operator’s first major partnership with a women’s professional sports team. Under the terms of the agreement, BetMGM has officially been named as the exclusive online casino and sportsbook partner of the Las Vegas Aces.
“On the heels of an incredible 2024 season when WNBA delivered significant growth in all areas of fan engagement, and with so much excitement surrounding the 2025 season, we want to continue to lean into betting and finding new and innovative ways to engage with our fans and provide the experiences they want,” WNBA Chief Growth Officer Colie Edison said.
“BetMGM is doing just that by offering new and expansive betting markets for WNBA fans. And by partnering with the Aces, BetMGM continues to recognize the extraordinary potential for growth that comes from tapping into the power of women’s sports and the connections fans have to their favorite players and teams.”
Key features of the collaboration include prominent signage across Michelob Ultra Arena at Mandalay Bay Resort and Casino, sponsorship on Aces’ social media platforms and courtside access to pre-game shootarounds and VIP seating for BetMGM players.
BetMGM will also serve as an authorized gaming partner of the WNBA through the 2027 season, as the operator will receive commercial inventory on nationally televised games, WNBA tickets and experiences for its VIP players and the rights to co-branded content across its digital and social platforms.
BetMGM plans to release a WNBA-branded online slot game in the near future throughout jurisdictions where its iGaming platform is currently live, marking the first-ever WNBA online casino game.
Good to know: Century Casinos signed a long-term agreement with BetMGM on May 27, which will work to bring the operator’s sports wagering platform to players in Missouri
On May 27, executives from BetMGM, Las Vegas Aces, MGM Resorts and The Just One Project – a nonprofit committed to increasing access to food, resources and supportive services in southwest Nevada – gathered in front of the Bellagio fountains to officially launch the partnership.
Aces President Nikki Fargas and BetMGM Director of Team & League Partnerships Molly Wurdack-Folt unveiled plans for the BetMGM Steals for Meals program, where BetMGM will donate $50 to The Just One Project for every Aces steal this season.
“As we enter this era of tremendous growth in women’s sports, BetMGM could not have two better organizations to partner with than the WNBA and the Aces. Not only do the Aces play in our backyard at Mandalay Bay, but they share our commitment to giving back to the community,” BetMGM CEO Adam Greenblatt said.
According to BetMGM, wagering on the WNBA increased 133% year-over-year during the 2024 season.
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