BetVictor Canada names Tracy McGrady as Safer Gambling Ambassador
To help promote the former NBA All-Star’s new role, BetVictor Canada has also released a new advertising campaign throughout the streets of Toronto.
Key Points
- Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre and major sporting events will provide audience exposure for the campaign
- BetVictor Canada has also partnered with Clear Media Group to leverage digital taxi tops, providing city-wide exposure with 100 taxis displaying key brand messaging
BetVictor Canada has officially launched its new out-of-home advertising campaign to celebrate the appointment of former NBA All-Star Tracy McGrady as the operator’s Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre and major sporting events will provide audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors and Toronto Blue Jays home games.
McGrady began his career with the Toronto Raptors, eventually joining the NBA’s Hall-of-Fame in 2017.
To further enhance the campaign’s reach, BetVictor Canada has also partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging.
The campaign coincides with Problem Gambling Awareness Month, a nationwide campaign held every March that seeks to increase public awareness of problem gambling and promote prevention, treatment and recovery services.
Good to know: FanDuel recently launched a number of new responsible gaming programming in an effort to expand access to RG education while continuing to raise the visibility of problem gambling resources
“BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services,” BetVictor Group Head of Emerging Markets Mark Harper said.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience.”
BetVictor Canada offers tools and services to help its Canadian customers play responsibly across sports betting markets and online casino games.
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