GiG expands in Ontario via PowerPlay partnership

GiG Software has entered an agreement with PowerPlay Online Casino and Sportsbook to power its live online service in the Canadian province of Ontario.

To date, GiG has launched four brands in Ontario. Its partnership with PowerPlay is the company’s fourth publicly announced collaboration so far this year.

The deal with PowerPlay has allowed GiG to provide the sports betting and casino gaming services provider with its iGaming platform, sportsbook and content management system.

GiG CEO Richard Carter said, “GiG’s expertise in delivering market-leading technology is once again proving instrumental in helping partners such as PowerPlay navigate the complexities of regulated markets. The successful launch into Ontario highlights our ability to facilitate seamless market entry while ensuring stability and scalability for long-term growth.

“Our continued focus on delivering a market-leading service provision, from secure platform infrastructure to optimised user experiences, is key to enabling partners to maximise their potential. We are proud to be playing a role in PowerPlay’s success and the ongoing evolution of both the Ontarian market and the wider future of iGaming in Canada, reinforcing our reputation as a trusted partner in the regulated space.”

Good to know: The Ontario iGaming market debuted in April 2022

PowerPlay CEO Dean Serrao described the collaboration with GiG as a pivotal moment for the company.

He commented, “The successful migration to GiG’s technology platform is a milestone for PowerPlay as we continue to grow in Ontario. This partnership allows us to offer an enhanced and seamless experience for our players, while leveraging GiG’s flexible and scalable solutions to expand our presence in the market.

“We are excited for what’s ahead and confident this move will help us strengthen our position as a leading brand in the province.”

Laura Mack

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