The Global Gaming Awards Americas: New categories revealed

Following a memorable 11th annual Global Gaming Awards (GGA) Americas at the Venetian Resort Las Vegas, the Awards will once again be returning to the gaming capital of the US during the Global Gaming Expo (G2E) in October. The Awards consistently recognize and reward the gaming industry’s strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the sector and have gained respect among industry heavyweights, due to the strict rules and procedures put in place.

Companies are always nominated based on merit and the reasoning for their nomination is made public as part of the official Shortlist magazine. A panel of over 100 C-level executives from the industry then decide the winners, with KPMG in the Crown Dependencies independently adjudicating the voting process to ensure full transparency and fairness.

“The importance of verifying the voting process cannot be overstated. It is the bedrock that allows the Global Gaming Awards to ensure fairness and maintain trust. It is the legitimacy the winning company needs to celebrate their achievements with pride and with peer approval,” KPMG Global Gaming Team Partner Micky Swindale reflects.

But, ahead of the 2025 ceremony, we have a new twist! The Americas Awards have introduced new categories to continue shining a light on gaming’s growing markets and verticals. In Las Vegas, the Americas Awards will now honor the Casino Services Supplier of the Year, rewarding the company that brings breakthrough technology to the casinofloor, such as cashless payments, casino management systems, gifting technology and more.

The Awards will also divide the well-known Land-based Supplier of the Year category into both Class II and Class III awards, ensuring all categories of the Land-based gaming industry are honored each year. With the growth seen over the past months in the Latin American region as well, the Americas Awards will also be presenting the LatAm & Caribbean Operator of the Year, where Gaming America expects to see numerous nominations from iGaming organizations. Specifically in Brazil, the iGaming market has blossomed tremendously after the nation enacted proper regulations and opened the market on January 1 2025.

As of February 12, the Prizes and Betting Secretariat of the Ministry of Finance in Brazil has granted over 60 iGaming and sports betting licenses, while 35 companies have been granted authorization to fully operate within the country. With the rapid growth not only in Brazil but throughout LatAm, the Americas Awards wanted to ensure that the very best of the growing market are celebrated every year. As Brazil continues to build upon its newly regulated iGaming market, Gaming America will consistently provide coverage of the market’s debut.

“Each year, we look at the existing Awards categories and ask ourselves if they represent the industry well at this moment in time. While we’ve had a category dedicated to LatAm for several years now, it was previously dedicated to the Land-based sector in the region. With the online market booming in Peru, Colombia and Brazil, we felt like it is time we recognize online operators from these exciting markets,” Global Gaming Awards Events Manager Mariya Savova said.

Introducing the separated Class II and Class III Awards for Land-based Supplier of the Year also works to continue the Awards’ standing as the most comprehensive celebration for all executives and organizations. With both sectors growing on an annual basis, the Americas Awards strived to leave little doubt as to whether all suppliers would receive equal opportunity to be honored during 2025. The nominations window is now open, meaning companies and executives can begin submitting nominations for the most prestigious Awards throughout gaming.

Nominations can be placed through the Global Gaming Awards website and will be accepted until May 8, when the Shortlist will be finalized and released during August. If one’s company has been Shortlisted across any of the categories, they will be contacted in August and asked to submit a short supporting statement to outline why they are deserving of the Award.

“Each year, the number of nominations we receive from both suppliers and operators increases significantly. It is incredible to see how much companies achieve in just 12 months and I can honestly say that 90% of the submissions we receive deserve a spot in the final Shortlist,” Savova said.

“It gets harder and harder to narrow down the Shortlist to 10 companies per category as the industry evolves at such a fast pace, and there are constant new entrants. This is exactly why we always say nomination alone is an achievement on its own, because the competition is truly fierce.”

During G2E, the vast majority of the gaming sector comes together to share insight and provide a look into what the future will hold for the space, but it’s also a time to celebrate those who managed to outperform even the highest of expectations. As always, having the ability to honor these winners during G2E brings a unique opportunity for Gaming America to bring many of the highest-ranking executives together for this incredible affair.

The Venetian Resort Las Vegas offers a wonderful space for these executives to come together, as well as for the Awards to honor the very best performers of the previous 12 months. No matter the year, Executive of the Year, an award she will be looking to take home for a fourth consecutive year in 2025. Also looking to defend its winning streak will be the San Manuel Band of Mission Indians, which received the Responsible Business of the Year Award in consecutive years during 2023 and 2024. Easily displayed by the amount of attendees for the G2E event and the Awards itself, there was no shortage of representation as to how much the space had grown in the prior 12 months, which is sure to continue throughout 2025.

Gaming America is thrilled to once again return to the Venetian Resort and capture the unrivaled energy of the Global Gaming Awards Americas in Las Vegas. The highest-ranking executives will gather to celebrate the very best of the industry, as well as take note of the growth certain verticals and markets have shown throughout the previous 12 months. As we approach the second quarter of 2025, gaming continues to power on.

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