Key points:
- The partnership will allow Amelco to deliver geolocation services within the North American market
- Amelco offers omnichannel technologies to its operators
Sportsbook and solutions platform Amelco has teamed up with Radar to further advance its geolocation abilities.
The supplier said the “partnership marks a significant leap forward in ensuring seamless, precise and reliable location verification” for its growing operators’ network in North America.
Amelco Head of Business Development Brandon Walker said, “This new partnership is yet another string to Amelco’s bow, allowing us to further strengthen our geolocation suite for our partners – giving them the edge they need to succeed in North America.
“As new markets continue to regulate, operators need to ensure that they remain on the right side of compliance. Our commitment to cutting-edge compliance and user experience ensures that our partners remain at the forefront of a rapidly evolving industry.”
Amelco specializes in omnichannel technologies within the North American market. The company offers bespoke mobile apps, multi-state wallets, its in-house player account management system (PAM), casino, sportsbook and multiple data feeds.
Along with its partnership with Radar, Amelco has collaborated with Entain, Hard Rock Bet, Saracen Casino, Fanatics and Flutter.
The brand is live in 17 US states.
Radar was founded in 2016 but entered the gaming space for the first time in 2023. Prior to getting involved in the gaming industry, the company served clients in the retail and restaurant industries, as well as in payments and logistics.
Radar Co-Founder and CEO Nick Patrick commented, “iGaming operators are demanding geolocation alternatives. We’re pleased to work with Amelco and other forward-thinking suppliers to offer a next-generation geolocation alternative that is more flexible, scalable and cost-effective.”
