DraftKings Network, MetaBet sign content deal
The agreement will assist MetaBet in enhancing its sports and entertainment platform.
Key Points
- MetaBet said it wants to help fans to stay engaged through DraftKings Network
- The company also aims to bridge the gap between wagering and content
Sports betting engagement tools provider MetaBet recently signed a content agreement with DraftKings to enhance the company’s entertainment and sports platform.
“The agreement will see MetaBet integrate its contextual widgets into DraftKings Network’s betting and fantasy analysis,” the company said in a statement.
Also known as “The Action Spot,” DraftKings Network was developed to “helps fans navigate the 24/7 whirlwind of in-on-the-action lifestyle” through insights, data, angles and personalities, as well as through betting and fantasy perspectives.
The network covers “major sports and everything in between, equipping its community with everything one needs to know to make sound betting and fantasy decisions.”
DraftKings Network content will be analyzed by MetaBet’s technology suite “to identify the key players, teams, and games being discussed.” Once complete, the system can search DraftKings’ wagers and find “the most relevant and engaging betting market.”
MetaBet Founder Mark Phillip said, “DraftKings Network is setting the standard for sports content, and we’re excited to enhance that experience with our intelligent widgets. By dynamically surfacing the most relevant betting options, we’re helping fans stay engaged while making smarter, faster decisions.
“We’re bridging the gap between content and wagering, so DraftKings Network can unlock more value from its sports-focused content.”
In related news, Relax Gaming recently partnered with DraftKings to expand its reach in the US and Canada.
The agreement will bring Relax Gaming’s products to players in Pennsylvania and New Jersey, as well as in the Canadian province of Ontario.
Relax Gaming first entered the US market in December 2023.
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