Fanatics Betting chooses Intelitics to power performance marketing partner program
The goal is to improve customer retention.
Key Points
- Fanatics will gain access to Intelitics’ platform features and products under the current agreement
- This will allow the company to manage its affiliates and marketing activity during football season
US online sports betting and iCasino operator Fanatics has selected Intelitics to power the company’s Performance Marketing Partner Program.
Fanatics is available in 22 regulated states throughout the United States through its online and retail betting brand. It was one of several brands to launch operations in Washington DC after the jurisdiction allowed other operators access to its market last summer.
The company’s goal is to “ramp up customer acquisition and retention.”
Under the terms of the agreement, Fanatics will have access to products and features on Intelitics’ platform.
Fanatics can run and manage performance marketing activity, as well as its affiliates during this year’s NFL season.
Intelitics CEO Allan Stone shared the company’s excitement to collaborate with Fanatics.
He commented, “Fanatics needs no introduction, and we are thrilled to have been working with an operator of this caliber to support its performance marketing activity with our state-of-the-art platform and toolset.”
Stone went on to add, “Our platform and tools allow operators to leverage the power of data to monitor performance and optimize campaigns and spend in real-time. These are important capabilities given the competitive, and expensive, nature of customer acquisition.
“Intelitics allows operators to be aggressive with their spend, knowing that it’s being deployed in the right areas with the best partners. This in turn allows them to drive new customer sign-ups at pace and at scale, and to keep players coming back for more.”
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