
Key points:
- Hard Rock International Chairman Jim Allen said the bonuses help to demonstrate the company's appreciation and gratitude for team members’ commitment
- Executives also shared brand updates during the Town Hall events, highlighting the company's domestic and global hotel, casino and restaurant portfolio
Hard Rock Hotel & Casino Atlantic City has awarded $10m in bonuses to both union and non-union team members following what was described as “record-breaking” results throughout 2024.
"2024 was indeed a record-breaking year in many categories for Hard Rock Hotel & Casino Atlantic City, and we want to recognize the hard work of team members who made it all possible," Hard Rock International Chairman Jim Allen said during celebratory events held at Atlantic City Town Hall on February 27.
"We set records for overall profit, market share, hotel occupancy, slot win and table games drop. We also had a record breaking year for conventions, food and beverage, entertainment, spa and hotel room sales."
Having addressed “thousands” of Hard Rock Atlantic City team members across two Town Hall sessions, Allen stated the bonuses help demonstrate the company's appreciation and gratitude toward team members for their “commitment to excellence in the Atlantic City marketplace.”
In addition to the bonuses, many team members won a share of $100,000 in cash and prizes at each Town Hall event. Executives from Hard Rock International and Hard Rock Atlantic City also shared brand updates highlighting the company's domestic and global hotel, casino and restaurant portfolio.
Good to know: Hard Rock International promoted Josh Dlabal to Director of Global Sales, Meetings and Events on January 13, reporting directly to Danielle Babilino, the company’s SVP of Global Sales and Marketing
"2024 was truly a banner year at Hard Rock Atlantic City, and our team members are the reason for our success,” Hard Rock Atlantic City President George Goldhoff said.
"Today's Town Hall is a celebration of the hard work and dedication of our Hard Rock family and we thank them for their incredible efforts."
Hard Rock Atlantic City has also awarded significant bonuses to its employees during Town Hall events in each of the past six years.