Better Collective helps to power over 8m wagers during Super Bowl LIX
According to Nielsen Holdings, Super Bowl LIX achieved record viewership on February 9 with a total of 127.7m viewers across television and streaming platforms.
Key Points
- Better Collective stated that it has built a “strong and diversified position” within the sports betting market through strategic acquisitions of brands such as Playmaker HQ and Action Network
- Super Bowl LIX generated $1.5bn in wagers through regulated sportsbooks in the US, according to a recent report published by the AGA
After the American Gaming Association (AGA) reported that $1.5bn in wagers were placed in the US for Super Bowl LIX, Better Collective has stated that the media company helped bettors place more than 8m wagers on the big game.
“The weeks leading up to the Super Bowl are some of the most active and impactful periods in the North American sports calendar,” Better Collective North America CEO Marc Pedersen said.
“During this exciting time, our brands and platforms consistently lead the way in delivering engaging and dynamic content that captivates fans while supporting our partners to grow their business through effective customer acquisition and enhanced brand activation. Combined with a prominent presence in New Orleans for the game, including strong activations, overall the team delivered excellently throughout the Super Bowl weeks.”
According to Nielsen Holdings, Super Bowl LIX set a record with 127.7m viewers across television and streaming platforms on February 9.
Better Collective also stated that it has built a “strong and diversified position” within the US sports betting market through strategic acquisitions of brands such as Action Network, Playmaker HQ and Yardbarker.
Good to know: Better Collective released its preliminary unaudited financial results for FY2024 on February 6, reporting $384.3m in revenue which was on the higher end of its prior target
Throughout 2024, Better Collective’s US properties helped place more than 50m wagers through Action Network’s QuickSlip offer, which allows users to place bets recommended by Action Network insiders.
Since the repeal of PASPA in 2018, Better Collective has launched across 28 US states and generated nearly $113.1m in revenue across North America during 2023, representing 33% of the company’s total revenues.
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