BetMGM seeks to drive customer engagement through Enteractive agreement
Enteractive aims to enhance the CRM strategies of the operator.
Key Points
- BetMGM’s CRM strategies will be enhanced with targeted reactivation campaigns
- This will cover the operator’s US markets
BetMGM and Enteractive have agreed a partnership related to customer engagement and retention.
Through this deal, the operator will have its CRM strategies enhanced with targeted reactivation campaigns, aiming to aid its customer engagement and retention within the US market.
The aim of this will ultimately be to re-engage with certain segments of accounts with a more targeted approach, such as those which are classed as non-funded registrations or lapsed accounts, as BetMGM looks to increase player engagement and create a more loyal player base.
Claus Hansen, BetMGM Senior Director, CRM said, “Enteractive’s expertise in one-on-one player engagement is a game-changer for us.
“Their unique approach allows us to re-engage specific audience segments that may not respond to traditional CRM methods, ultimately driving higher retention and increasing player lifetime value.”
Good to know: Enteractive gained confirmation of a service license from the New Jersey Division of Gaming Enforcement (NJDGE) in May 2021, marking its US market debut
Enteractive CEO Mikael Hansson added, “BetMGM’s decision to partner with Enteractive underscores our commitment to enhancing player engagement and retention in the US market.
“We’re excited to contribute to their success by driving conversions and reactivations, ensuring a stronger and more loyal player base.
“Our personalized and sustainable engagement strategies are key to unlocking long-term player loyalty and revenue growth. We’re eager to support BetMGM in strengthening its position as a leader in the US online gaming industry.”
This week also saw BetMGM report its FY24 financial results, showing a 7% rise in net revenue to $2.1bn, with its iGaming and online sports segments both experiencing growth.
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