Enteractive has made its US market debut after gaining confirmation of a service licence from the New Jersey Division of Gaming Enforcement (NJDGE), and the company will start conversion campaigns for US RNDs and RNFs with existing and new clients.
The company has confirmed it is already mobilising activity in the US for one client with more operators expected to join.
The licence also allows Enteractive to directly offer it services to American users, such as its personalised CRM that allows two-way conversations with sports betting and casino players.
The company can also showcase its (Re) Activation Cloud Platform, which was launched in 2017 and uses an API software interface that facilitates expandable call campaigns for global markets.
“This licence confirming our operations in New Jersey marks our landfall in the US, and we’re extremely excited and eager to progress our US activities for our operator partners,” Enteractive CEO Mikael Hansson said. “Entering a new market such as the US demands 20:20 visibility on keeping players safe and enjoying igaming entertainment responsibly. Without the players, our industry is nothing, so we must ensure they remain the focus of our activities with a sustainable approach.”
He added: “As we grow and expand into new states and US markets, we look forward to finding a second home on US soil for our business.”
