Lottery.com to officially begin international operations

February 4, 2025
By
Leer en Español

The lottery company is said to be targeting expansion into countries in both Europe and Africa, along with other global emerging markets.

Key points:

- The launch is expected to generate new revenue growth by the end of March 2025

- Lottery.com has also secured agreements with marketing and affiliate partners specializing in the gaming space for rapid-scale customer acquisition

Lottery.com will officially begin expanding its lottery operations into international markets, which is expected to drive new revenue growth by the conclusion of March 2025. As part of the launch, Lottery.com has invested in customizing a technology platform made for the “diverse” needs of international audiences. 

The company stated that the relaunch reflects its commitment to catering to individual international markets while remaining focused on customer satisfaction and operational efficiency. 

“We are entering an exciting new chapter for Lottery.com. By investing in augmenting our technology, refreshing our brand for international markets and forming strong partnerships, we are laying the foundation for sustained success in international markets,” Lottery.com Chairman Matthew McGahan said. 

“We are confident in our ability to generate revenue from international lottery operations by the end of March and our mission is clear: to deliver long-term value for our shareholders and redefine the lottery experience for customers worldwide.

Good to know: Lottery.com finalized an acquisition agreement with S&MI Ltd, known for its SportLocker brand which was later renamed Sports.com, on September 1, 2024

“The team is delighted that after two years of this exhaustive turnaround, Lottery.com is just weeks away from generating revenues from lottery operations. Our focus and next milestones will be the domestic relaunch of the Lottery.com brand and the introduction of Sports.com to new markets, including the US.”

Lottery.com has also secured agreements with marketing and affiliate partners specializing in the gaming space to enable rapid-scale customer acquisition.

The company is targeting countries in Europe and Africa, along with other global emerging markets for its relaunch. Lottery.com stated that it will aim to attract a global customer base by partnering with local players to generate revenue opportunities.

State-by-State

Company Spotlight

Bragg Gaming

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.
Virtual Showroom

Industry Awards

Supplier

Supplier

Supplier

Supplier

Supplier

Supplier

Land-Based

Supplier

Supplier

GA Newsletter

Exclusive news, analysis, insights, and interviews delivered straight to your inbox

Kiko Augusto - From fantasy sports to sports betting in Brazil

Rei do Pitaco CEO Kiko Augusto joins the (on-this-occasion-injured) Gaming America Editor, Tim Poole, for a Huddle to talk all things Brazil!

Rickard Vikström: How 2025 is shaping up for US iGaming

Internet Vikings CEO & Founder Rickard Vikström joins Gaming America to discuss the US online landscape in 2025.


Another year approaches its end, as 2024 slowly becomes our past, 2025 the present and a wave of opportunity defines gaming's future. There is an air of change as the regulated gaming world looks to welcome a new entra...

8-10-From-the-top
From the top: Reflecting on the past and looking to the future of land-based casinos
Gaming America reviews the closures of the Mirage Hotel and Casino, as well as the Tropicana, but also keeps an eye on the future with Durango Casino and Resort GM David Horn.
36-41-Oliver-Lovat
Cover Feature: Exploring what might be next for land-based casinos
Nothing is new. Everything is new. Oliver Lovat, regular Gaming America columnist and resident Las Vegas expert, discusses what the next generation of casinos need to succeed, while also reflecting on Vegas' generational shift away from the Tropicana and Mirage.
42-43-Lefosse---Brazilian-Sports-Betting
Steadying the ship in LatAm's largest market
After regulatory limbo, sports betting in Brazil is moving towards legal certainty – by Eduardo Carvalhaes, partner in Public Law and Regulation at Lefosse, and Karen Coutinho, counsel in Public Law and Regulation at Lefosse.
44-45-Lazarus-Legal
Brazilian opportunity: The future of LatAm
Edwin Monzon, Managing Partner of Lazarus Legal, speaks to Gaming America about Brazil's upcoming iGaming and online sports betting regulation, assessing both the prospects and challenges involved.

Sweepstakes were the talk of G2E 2024 and are generating plenty of headlines as we enter 2025. It is a fascinating vertical – and indeed whether it should even be seen as a legal vertical at all is in question. The Am...

8-10-From-the-Top
Countdown to launch: Just in time
In this edition of From The Top, Caesars New Orleans SVP and GM Samir Mowad speaks with Kirk Geller to detail what the future holds after the property finally completed its $435m transformation.
14-15-GGA-Americas
The industry's best getting their deserved recognition
The 11th annual Global Gaming Awards Americas once again honored and rewarded the gaming industry's strongest performers throughout the prior 12 months during G2E in Las Vegas.
16-18-G2E-Review
G2E 2024: Discussing the future of US iGaming
A deep dive into the lively debate: Gaming America's Laura Mack examines the objections to US iGaming expansion and the mythbusters offered as a rebuttal at G2E. Surely, it is inevitable in the long run?
20-21-year-review
G2E 2024: A year in review
Gaming America sits down with Pro League Network's (PLN) Mike Salvaris at The Venetian during G2E, to sum up the year and give us the inside scoop of what sports betting has in store for 2025.