PrizePicks appoints Mike Quigley as new CMO
Most recently, Quigley served as the CMO at Niantic where he led global marketing efforts for the company’s real-world augmented reality games.
Key Points
- Quigley will report directly to PrizePicks CEO Mike Ybarra, who joined the company during August 2024 after serving as President of Blizzard Entertainment
- In his new role, Quigley will be responsible for building out marketing organization and overseeing brand vision as well as campaign development
PrizePicks has appointed Mike Quigley to the role of CMO, where he will now be responsible for building out the company’s marketing organization, overseeing brand vision and go-to-market strategy, campaign development and overall marketing efforts.
“I’m thrilled to join PrizePicks at such an exciting time. I admire their relentless focus on exceeding player expectations and creating experiences that keep players engaged,” Quigley said.
“The team’s commitment to deliver fun, innovative gameplay to sports fans is what sets PrizePicks apart and I look forward to working together to amplify those experiences for our players.”
Quigley will report directly to PrizePicks CEO Mike Ybarra, who joined the operator during August 2024 following his tenure as President of Blizzard Entertainment.
“Mike Quigley is a renowned marketing and gaming executive with tremendous experience in driving player engagement, launching campaign activations and scaling successful brands,” Ybarra said.
“His deep expertise in digital marketing, combined with his player-first mindset, makes him the ideal leader to help us further elevate the PrizePicks brand and engage our passionate players.”
Good to know: Ybarra joined Gaming America for an exclusive interview during October 2024, speaking on his experience with Blizzard and his first impressions of the sports betting industry
Prior to joining PrizePicks as CMO, Quigley held the same position with Niantic, where he led global marketing efforts for the company’s real-world augmented reality games, including Pokémon GO.
He also served as Director of Consumer Marketing at Google and YouTube, managing the marketing strategy and execution of campaigns for both original programming and live-stream events.
The operator stated that Quigley’s appointment should help to drive growth for the PrizePicks brand and improve player engagement.
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