January 19, 2021 Sports Betting, Land-Based

PGA Tour joins AGA’s responsible gaming initiative

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Public service campaign will include golf-specific tagline: “Know When to Lay Up.”

The PGA Tour on Tuesday said it has joined the American Gaming Association as the newest partner in their “Have A Game Plan.­ Bet Responsibly” public service campaign.

As part of the responsible sports betting campaign, the PGA Tour will develop content that encourages its fans to “Know When to Lay Up,” which, in golf vernacular, means to take on less risk.

The two parties said their co-branded responsible gaming content will appear on social and digital platforms, plus public service announcements that will air on PGA Tour radio.

The AGA has partnered with several sports entities on its responsible gaming campaign, including NASCAR and the National Hockey League.

The group noted in the wake of the Supreme Court’s decision to overturn the Professional and Amateur Sports Protection Act (PASPA) in 2018, 25 states and Washington, D.C., have legalized sports betting, with 20 jurisdictions already operational. Some 45% of American adults now live in a jurisdiction where wagering on sports is legal.

“A key pillar of the PGA Tour’s sports betting strategy is responsible gaming and ensuring our fans are equipped with the appropriate resources so they are properly prepared and educated,” Scott Warfield, VP of gaming at the PGA Tour, said in a statement.

“The AGA is thrilled to welcome the PGA Tour to our growing responsible sports betting campaign,” added Casey Clark, AGA SVP, strategic communications. “As legal sports betting continues to expand in both availability and popularity, it’s imperative that responsible gaming education keeps pace.”

The AGA launched its campaign in 2019. It says it provides consumers with a state-by-state guide on where to find legal operators, spotlights the basics of sports betting, and raises awareness on signs of problem gambling.

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