Diamond Sports Group and FanDuel agree to commercial partnership
On October 21, the Bally Sports RSNs will officially be renamed under the FanDuel Sports Network brand with corresponding regional monikers.
Key Points
- The agreement includes the exclusive right to name Diamond’s 16 regional sports networks (RSNs) and Diamond’s digital offerings
- FanDuel will also have reseller designation for Diamond’s direct-to-consumer (DTC) product as well as additional economic and equity elements
FanDuel and Diamond Sports Group (Diamond) have announced a long-term commercial partnership, giving the operator exclusive rights for Diamond’s regional sports networks and digital offerings.
On October 21, the Bally Sports RSNs will officially be renamed under the FanDuel Sports Network brand with corresponding regional monikers.
“Collaborating with FanDuel provides a tremendous pathway for Diamond to elevate the fan experience and deepen the incremental value we provide for our team, league and distribution partners,” Diamond CEO David Preschlack said.
“This partnership reinforces opportunities to further strengthen the close connection our RSNs have with local fans, including enhancing our DTC offering for a growing digital audience. In the meantime, having finalized agreements with the NBA, NHL and our key distributors, we remain focused on moving our business forward and driving value for our team partners and our stakeholders.”
FanDuel will receive the exclusive right to name Diamond’s 16 RSNs and digital offerings, including its direct-to-consumer product.
The operator should see digital media placement and integration opportunities across live NBA, NHL and MLB games on FanDuel Sports Network. The companies share a commitment to explore a unified DTC app experience with the ability to syndicate FanDuel TV programming across the Network.
Good to know: Inspired Entertainment announced a new partnership with FanDuel for the integration of its Hybrid Dealer content to the operator’s platform on October 16
“Partnering with Diamond provides us an opportunity to put the FanDuel brand at the intersection of the nation’s largest group of regional sports networks,” FanDuel President of Sports Mike Raffensperger said.
“A large cohort of FanDuel customers are devoted RSN viewers and this agreement allows us to further cement the FanDuel brand with sports fans and provides a unique vehicle to reward our users.”
FanDuel will also have reseller designation for Diamond’s DTC product as well as additional economic and equity elements. Financial details of the agreement were not disclosed in the announcement.
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