Caesars debuts new online casino & iGaming Platform
Horseshoe Online Casino is initially only available to players in Michigan with expansion plans in the pipeline.
- The announcement details imminent plans to expand the online casino beyond the Michigan state market
- Horseshoe Online Casino has taken visual inspiration from Horseshoe Las Vegas as it seeks to pay homage to the brand
Caesars Entertainment has announced the release of its new proprietary iGaming platform, Horseshoe Casino, to players in the state of Michigan in partnership with the Sault Ste. Marie Tribe of Chippewa Indians.
The new platform is available for download in the Great Lakes State and has been designed to mimic the aesthetics of the iconic Horseshoe Las Vegas, with Horseshoe branding and iconography heavily featured as part of the online casino’s visual design.
Matt Sunderland, SVP and Chief iGaming Officer at Caesars Digital, spoke on the new release, saying, “The Horseshoe brand is anchored by a promise to put the player first. A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming, and that is what we’ve created with Horseshoe Online Casino.
“This launch reinforces our multi-brand online casino strategy by seamlessly bringing another one of our world-class Caesars brands into the palms of players’ hands.”
It was a busy end to Q3 for Caesars, who expanded its sportsbook offerings into Washington DC last month, a move which was quickly followed by the news that it had become the first operator to offer retail sports betting in Maine. The operator also made waves inside the Michigan state market in September by helping introduce Wazdan to the region via Light & Wonder’s aggregation platform.
Now, this latest development will look to solidify its presence not only within Michigan’s local landscape, but in the wider North American market.
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