VSiN partners with Interstate 15 for sustained growth

The marketing agency will play a critical role in refining VSiN’s brand positioning, distribution strategy and supporting partnership development.

• VSiN was founded in 2017 by Brian Musburger, Bill Adee and others, who bought the company back after it was acquired in 2021
• Interstate 15 has experience in helping companies build its entertainment brand strategy, marketing initiatives and management practices

VSiN, the Sports Betting Network (VSiN), has announced a new partnership with Interstate 15, an entertainment and marketing agency headquartered in Las Vegas, to help drive sustained growth in the sports entertainment industry. 

Interstate 15 will play a critical role in refining VSiN’s brand positioning, developing a comprehensive distribution strategy and supporting partnership development to drive new revenue streams. 

“We are thrilled to partner with VSiN and leverage our combined strengths to create a unique and compelling experience for sports enthusiasts and bettors alike,” Interstate 15 Co-Founder Greg Cannon said. 

VSiN was founded in 2017 by Brian Musberger, Bill Adee and a number of others before being acquired by DraftKings in 2021. Musburger Media was then able to purchase the company back in July of 2024 in an effort to expand and improve distribution. 

“We’re excited to leverage this partnership to enhance VSiN’s brand and further accelerate our growth,” Musburger, the current President and CBO of VSiN, said. 

“With Jason’s vast understanding of entertainment strategy and his relationships in Las Vegas, Jamie’s connections to sports legends and Greg’s track record creating, launching and building brands, Interstate 15’s proven expertise will help VSiN tap into the cache and star power that make Las Vegas the entertainment capital of the world.”

Good to know: VSiN recently promoted Miles Gwynn to the role of COO and defined senior leadership positions 

Interstate 15 is headquartered in Las Vegas and brings experience in entertainment brand strategy, marketing and management into its collaboration with VSiN. 

The partnership is said to be part of VSiN’s broader strategy of trying to innovate and expand its current offering to consumers.

Kirk Geller

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