Gaming Arts G2E Preview: Expansion efforts

What is Gaming Arts planning for G2E 2024 and what does the company typically hope to offer at an event like this?

G2E is always the premier event of the year where we can showcase our new products and this year is no different. Excitingly, Gaming Arts will move to a new location inside the Merkur booth [Merkur has a strategic partnership in place with Gaming Arts]. We have a number of new themes we will be showcasing, as well as new cabinets for the North American market for the first time in several years. 

Are there any new places Gaming Arts is looking to expand its offering into?

Gaming Arts continues to add to its customer base within the US with new Tribal and state licenses regularly added. We are also becoming more active in the Historical Horse Racing and COAM markets. The first units have gone live in Mexico and Germany, and will continue to expand into both LatAm and Europe.

How does showcasing at events such as G2E help the production/creation process for Gaming Arts?

G2E is where we debut several game themes each year. It’s important to get customer feedback to ensure the games will have all the features and configurations customers are looking for.

“WE HAVE A NUMBER OF NEW THEMES WE WILL BE SHOWCASING AS WELL AS NEW CABINETS FOR THE NORTH AMERICAN MARKET FOR THE FIRST TIME IN SEVERAL YEARS.”

What is the main focus when creating games for the company currently?

Gaming Arts’ focus is to create innovative and popular games primarily for North American casinos. In some cases, the design strategy is to find a unique niche, such as our Casino Wizard product line, as well as continuing to support our cabinets in the field and encourage new placements with a pipeline of quality games.

Are there any goals or plans Gaming Arts is excited about through the rest of 2024?

We are looking to continue to build on the momentum we’ve begun to establish on casino floors across North America.

What is the most valuable part of G2E in your mind – whether for your own company or the consumer?

G2E is a great opportunity to see so many of our customers and highlight our new products, and this year will be no different. We look forward to seeing our customers, friends and industry colleagues.

Kirk Geller

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