Props.Cash partners with Birches Health to improve responsible gaming offering
The site was founded in 2021, tracking data and trends regarding player props across multiple sports.
In an effort to expand and improve its responsible gaming offerings, Props.Cash has partnered with Birches Health and announced plans for the integration of custom educational content and resources on all Props.Cash platforms.
“This partnership aligns with our unwavering commitment to our community by offering another ‘tool in the belt’ to ensure sports betting remains fun and safe,” Props.Cash VP of Marketing Michael Sansom said.
”At the core, all of us at Props.Cash are sports enthusiasts, and it is imperative to have partners like Birches Health in order to make sure the joy of being a sports fan is always at the forefront, and there is a resource at anyone’s disposal to tap into should that enjoyment or relationship with sports betting ever come into question. Companies like Birches Health are creating accessibility and support for those in our industry who may need it, and we are proud to call them a partner.”
The company stated the new partnership is in line with its ethos of helping to educate and inform bettors to create sustainable and healthy gambling behaviors. The collaboration was also announced in the middle of Responsible Gaming Education month.
“We are excited to partner with a company like Props.Cash that over the years has developed a reputation for putting its customers first,” Birches Health Founder Elliott Rapaport said.
“Their research tools are impressive, and we’re looking forward to supplementing the offering with new elements that promote Responsible Gaming best practices.”
Props.Cash was founded in 2021 for the purpose of researching trends and data regarding player props across multiple sports.
On September 10, fantasy sports and DFS contest operator, Sleeper, announced a new partnership with Birches Health to develop custom responsible gaming educational resources and create streamlined care pathways for individuals facing related challenges.
The partnership focuses on ensuring clinically validated treatment and resources are accessible to all and comes during Responsible Gaming Education month.
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