Gaming Arts CEO: Always looking for new opportunities

Can you take us through the new cabinets Gaming Arts is debuting in North America?

We have been working tirelessly with the Merkur Group to be able to extend the cabinets we’ll be offering, including a curved screen solution. For the US cabinets, we’ll be implementing a triple screen, which we’re very excited about as well. The cabinets are modular, so the idea is to give the operators flexibility and to offer the players a large variety. We’re excited to show these cabinets in conjunction with our existing VertX cabinet at G2E this year.  

What type of expansion is the company looking to make in LatAm and Europe? 

Obviously, we’re always looking for new opportunities. In Latin America, we’ve dipped our toe in the water in a couple of markets and had some really good early results. We expect to continue that more on a case-by-case basis, where we’re assessing the different markets individually. In Europe, we are looking for a continued expansion, with Merkur Group being a partner of ours and they’re very strong in those countries. You can look forward to us doing some more offerings in Europe shortly.  

What kind of customer feedback have you received on those new cabinets? 

The VertX continues to be our workhorse box, if you will. We continue to offer better content across that box and the reception has been very positive. So, we look forward to having a whole new set of games for the VertX box shortly. We’re currently releasing several titles, and we have a whole bunch more. We’re excited to debut at G2E 2024.

What kind of work are you doing in historical horseracing? 

We are fully integrated with Exacta Systems, which allows us to offer our products in that sector of the industry. Of course, Exacta Systems is now owned by Churchill Downs, and we are still in the early days of breaking into that market, but we are rapidly working towards providing more titles for historical horseracing. I look forward to showcasing some additional new titles at G2E; that will really be a focus for us in 2025 and beyond.  

Are the cabinets more about creating something new from Gaming Arts or perfecting products the company has made in the past? 

This will be a new product for Gaming Arts. It’s going to be a brand-new offering and we’re very excited about the ability to have a variety of cabinets, which allows the company to be more competitive across North American markets. Especially, for example, where we had 49 or 50-inch verticals, we will now be able to offer our games in 55-inch curved screens, as well as the dual and triple screen. It allows for an opportunity, as we expand our product line, to be able to offer a greater variety of games across a greater population of cabinets, and we believe that will certainly make us more compelling and competitive as we move forward.  

Is there anything regarding the rest of 2024 you would like to share for Gaming Arts?

We look forward to G2E 2024; we’re certain that it’s going to really turn a lot of heads, and people will take great notice of the progress we’ve made in the market and with our partner in Merkur Group. We have a lot to show and a lot to prove, if you will. It’s going to be a great show. For the remainder of 2024, we intend to build on the momentum from the show and further extend that into 2025.

David Thompson

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