Scientific Games has announced that its newest holographic scratch innovation, FusionHolo, will make its debut at the North American Association of State & Provincial Lotteries 2024 Conference. The Conference is held in Kansas City, Missouri and runs from September 9 through September 12.
FusionHolo is said to be one of several new products from Scientific Games set to be introduced to North American lotteries at the Conference.
"We are thrilled to debut our newest advancement in holographic games to our lottery customers next week at the 2024 NASPL conference. This product really allows the play area to shine as the focal point of the game compared to traditional holographic products," Scientific Games Senior Director of Global Product Innovation & Development Danielle Hodges said.
“In sneak previews of FusionHolo with just a few lotteries, the response we've received is extremely exciting."
FusionHolo features two holographic patterns fused together in the game graphics, allowing the shimmering play area to stand out clearly for players. To create the 'fusion,' lotteries select from a combination of holographic patterns for the center and the edges of the game design, including money, holiday and casino.
The Massachusetts Lottery will launch a $10 Merry & Bright Blowout game featuring FusionHolo in its 2024 holiday portfolio as well.
Scientific Games’ innovations teams developed FusionHolo following what was said to be overwhelmingly positive feedback in player focus groups.
In product testing conducted through a national survey with more than 1,000 lottery scratch-off game players, participants indicated that the FusionHolo games conveyed a “premium appearance and expressed purchase intent.”
FusionHolo games are produced at the company's global headquarters in metro Atlanta, which currently serves almost every North American lottery.
