The state of New Hampshire has approved North American fantasy sports (including daily fantasy sports) operator PrizePicks for an operating license.
This authorization marks the company’s entrance into its 35th US market.
Company SVP of Legal & Compliance Adam Packer expressed his excitement to join New Hampshire’s market.
He commented, "We are thrilled to be able to offer our skill-based fantasy offering to sports fans throughout the Granite State.
"We are grateful to the New Hampshire Lottery Commission for their thoughtful collaboration."
This approval follows a recently announced partnership between PrizePicks and State Farm Arena to “expand the presence of PrizePick’s commitment to its hometown.”
Under the terms of the agreement, PrizePicks will have access to “highly visible in-arena signage” throughout State Farm Arena that will be on display for all concerts, comedy shows, hip-hop shows and for sporting events.
In addition to the in-arena signage, PrizePicks will have brand display rights in Atlanta’s Sports and Entertainment District, which is near State Farm Arena, Mercedes-Benz Stadium and the Georgia World Congress Center.
The company’s peer-to-peer fantasy sports title, PrizePicks Arena, has reached two million lineups since its initial launch. More than 100,000 players contributed to Arena surpassing this milestone since the game’s debut.
Arena gives players an opportunity to show off their skills by competing directly against other players and “builds on PrizePicks' existing game and extends the second screen sports entertainment experience within the PrizePicks community.”
PrizePicks released the game in five states at the start of the year. PrizePicks Arena is now available in the US in Alabama, Tennessee, West Virginia, and Wyoming.