PrizePicks forms marketing partnership with State Farm Arena
The PrizePicks brand name will be on display in the arena during various events.
North American daily fantasy sport (DFS) operator PrizePicks has teamed up with State Farm Arena to “expand the presence of PrizePick’s commitment to its hometown.”
State Farm Arena has hosted dozens of events every year that feature prominent artists, athletes and comedians from around the world.
PrizePicks CEO Adam Wexler took a moment to reflect on the newly formed collaboration and what this alliance can mean for the company.
He said, “We are excited to team up with State Farm Arena, an integral destination elevating the entertainment scene in Atlanta.
“State Farm Arena shares our ethos in innovating the entertainment experience and this partnership facilitates a way for us to engage more people in the community.”
Under the terms of the agreement, PrizePicks will have access to “highly visible in-arena signage” throughout State Farm Arena that will be on display for all concerts, comedy shows, hip hop shows and for sporting events.
In addition to the in-arena signage, PrizePicks will have brand display rights in Atlanta’s Sports and Entertainment District, which is near State Farm Arena, Mercedes-Benz Stadium and the Georgia World Congress Center.
PrizePicks’ recently launched peer-to-peer fantasy sports title, PrizePicks Arena, recently reached two million lineups. More than 100,000 players contributed to Arena surpassing this milestone since the game’s debut.
The game gives players an opportunity to show off their skills by competing against other players and “builds on PrizePicks’ existing game and extends the second screen sports entertainment experience within the PrizePicks community.”
The company has released PrizePicks Arena in five states since the start of the year. PrizePicks Arena is now available in the US in Alabama, Tennessee, West Virginia and Wyoming.
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