The operator has signed a partnership with payments technology company InComm Payments. Through the agreement, DraftKings will launch its gift cards at retail partners of the payments company, including convenience, pharmacy and general merchandise stores.
DraftKings said the gift cards will help to expand the company’s “presence in convenience stores” and will allow consumers to gift DraftKings tokens to others in $25 and $50 denominations.
“Just in time for the upcoming holiday season, we are proud to work with InComm Payments to get DraftKings gift cards on the shelves at several popular retailers,” said Matt Kalish, co-founder and president of DraftKings North America.
“We are thrilled to provide our customers with another way to fund their accounts and engage with our real-money products through this first-of-its-kind offering.”
Tim Richardson, senior vice president of InComm Payments, said the launch represented a “significant brand expansion and enhancement” for DraftKings.
DraftKings has already signed two new partnerships this month. The operator announced a multi-channel deal with the Mashantucket Pequot Tribal Nation for the launch of its betting platform in Connecticut.
More recently, DraftKings was named as official daily fantasy sports provider and official sports betting operator of the Nashville Predators ice hockey team.