Parimatch to be new regional sponsor of AFA

July 11, 2024
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AFA, together with Parimatch, will be present at all corporate events in the sports technology industry held in Asia.

The Argentine Football Association (AFA) has announced its newest regional sponsor, Parimatch, as the two have reached an exclusive global partnership. Parimatch is now the fifth regional sponsor of the AFA. 

The strategic move will be aimed at finding ways to create a shift not only in the iGaming industry, but football culture as well. Per the new agreement, the AFA stands to extend its international reach, and together with Parimatch, will be present at all corporate events dealing with the sports technology industry that are held in Asia. 

"We thank Parimatch, a leading company in the gaming industry, for their decision to join the Argentine football family as regional sponsors of the Argentina National Team in the Asian region,” AFA President Claudio Tapia said. 

“AFA continues to take firm steps to expand its presence, consolidate strategic markets and forge alliances with leading companies in each sector. This agreement enables our Association to be active in Asia and further strengthen our leadership in the world of football. We warmly welcome Parimatch as a regional sponsor of our Association."

Parimatch users will have the opportunity to participate in official collectibles, get custom t-shirts signed by players of the Argentina National Team and experience individualized moments facilitated by the partnership.

"Today we celebrate a new regional sponsorship in the Asian region between AFA and Parimatch. We are pleased to announce that a market leader like Parimatch has chosen to partner with our Association and became the fifth regional sponsor,” AFA CMO Leandro Petersen said. 

“Together with Parimatch, we aim to strengthen our leadership position in the international market and particularly expand the fanbase of the Argentina National Team across Asia."

The AFA has over 55 commercial partners and has stated it will continue to look at ways of expanding into new markets and push its digital content strategy. 


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