New York Yankees appoint MGM Resorts as a proud partner of the franchise
MGM Resorts will have brand exposure at Yankee Stadium with multiple signage locations and logo placement on select broadcasts.
MGM Resorts has announced that the company is now a proud partner of the New York Yankees baseball team, creating a new collaboration between the operator and franchise. The two organizations will work together to deliver exclusive VIP experiences to MGM Rewards members and other baseball fans, including the opportunity to watch batting practice from the warning track and throw out a ceremonial first pitch at Yankee Stadium.
“We remain committed to investing in the community, while collaborating with the New York Yankees to provide unparalleled experiences for baseball fans,” MGM Resorts CEO and President Bill Hornbuckle said.
“Our company has owned and operated Empire City Casino and Yonkers Raceway for the past five years. As we continue working to secure a full commercial casino license at Empire City, this partnership allows us to further develop these properties to their potential, while providing the world-class hospitality guests have come to expect from the MGM Resorts brand.”
MGM Resorts will also have brand placement at Yankee Stadium on LED signage, first and third base rotational signage and its logo appearing on the back of the pitcher’s mound during live local television broadcasts of select games.
New York Yankees SVP of Partnerships Michael Tusiani also commented on the new collaboration, having said, “We are excited to partner with MGM Resorts this season. Through branding displayed on signage inside Yankee Stadium and integrated into our television broadcasts, the MGM Resorts brand will only see increased exposure and recognition for its resort and casino properties, especially for the nearby Empire City Casino.”
MGM Resorts’ Empire City Casino plans to host New York Yankees-themed fan activities and experiences involving active Major League Baseball (MLB) players, as well as alumni.
In November 2018, MGM Resorts and MLB formed a new partnership in the US and Japan, designating MGM Resorts as the first official gaming partner of MLB and official entertainment partner of MLB.
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