New York Yankees appoint MGM Resorts as a proud partner of the franchise

July 10, 2024
By
Leer en Español

MGM Resorts will have brand exposure at Yankee Stadium with multiple signage locations and logo placement on select broadcasts.

MGM Resorts has announced that the company is now a proud partner of the New York Yankees baseball team, creating a new collaboration between the operator and franchise. The two organizations will work together to deliver exclusive VIP experiences to MGM Rewards members and other baseball fans, including the opportunity to watch batting practice from the warning track and throw out a ceremonial first pitch at Yankee Stadium. 

"We remain committed to investing in the community, while collaborating with the New York Yankees to provide unparalleled experiences for baseball fans," MGM Resorts CEO and President Bill Hornbuckle said. 

"Our company has owned and operated Empire City Casino and Yonkers Raceway for the past five years. As we continue working to secure a full commercial casino license at Empire City, this partnership allows us to further develop these properties to their potential, while providing the world-class hospitality guests have come to expect from the MGM Resorts brand."

MGM Resorts will also have brand placement at Yankee Stadium on LED signage, first and third base rotational signage and its logo appearing on the back of the pitcher's mound during live local television broadcasts of select games.

New York Yankees SVP of Partnerships Michael Tusiani also commented on the new collaboration, having said,  "We are excited to partner with MGM Resorts this season. Through branding displayed on signage inside Yankee Stadium and integrated into our television broadcasts, the MGM Resorts brand will only see increased exposure and recognition for its resort and casino properties, especially for the nearby Empire City Casino."

MGM Resorts' Empire City Casino plans to host New York Yankees-themed fan activities and experiences involving active Major League Baseball (MLB) players, as well as alumni.

In November 2018, MGM Resorts and MLB formed a new partnership in the US and Japan, designating MGM Resorts as the first official gaming partner of MLB and official entertainment partner of MLB.

State-by-State

Product Spotlight

Konami

Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.

The top 5 properties that changed Las Vegas

Regular Gaming America contributor Oliver Lovat joins Tim Poole on the Huddle to discuss his 5 properties that changed Las Vegas - giving every resorts an influence rating out of 10. The question is: do you agree?

Peter Schoenke - Sports betting is here... but fantasy sports keeps growing

Peter Schoenke joins Tim Poole on the Huddle to discuss all things fantasy sports. His brand, RotoWire, is at the intersection of the affiliate and fantasy worlds, generating revenue from subscriptions, providing APIs to operators and via affiliate marketing. We discuss:


Within the states of Florida and California, Tribal gaming finds itself in a fascinating position. In Florida, only the Seminole Tribe, and Hard Rock, can provide mobile sports betting, with continued legal challenges f...

view-points
Viewpoints: Discussing the use of player loyalty programs
Industry experts answer Gaming America's burning questions on all things related to Tribal operators and player loyalty programs, including Rymax, CasinoTrac, OIGA, Mohegan and Choctaw Nation of Oklahoma.
52-54-fabio-ferreira
Sports betting regulation in Brazil: What can we expect?
Mattos Filho's Fabio Kujawski speaks to Gaming America about the uncertainty surrounding Brazil's roadmap to regulation and the need for a singular gaming authority.
companies-going-private
Going private: Gaming's new standard?
A state of neo-IPO: Gaming America investigates, as more and more companies come off the public market.
46-47-michael-hershman
Soloviev Group CEO: Moving to New York
The Soloviev Group, in collaboration with Mohegan, continues to wait on the NYGC for approval on its Freedom Plaza project. Gaming America spoke with Soloviev Group CEO Michael Hershman to learn more.