Player engagement platform Fast Track has partnered with operator 4Play.
4Play was only launched last year and covers both casino and sports betting, mainly within the Brazilian market.
Through this collaboration, the operator will integrate Fast Track CRM as it looks to improve its player retention and to streamline operations to enhance its overall player engagement, including when it comes to creating a personalized experience for its platers.
Currently 4Play has 148,000 monthly active users and the company hopes that by signing with Fast Track it will be able to maintain engagement with them, while also increasing the number of depositors by “automating player communications and optimizing the registration journey.”
4Play COOMateus Ihering said, “We are excited to partner with Fast Track to elevate our player engagement strategies.
“Their innovative approach to CRM and their commitment to creating individualized player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency.”
Fast Track Co-Founder and CEO Simon Lidzén added, “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”
In other news from the region, affiliate MightyTips and Marathonbet have agreed a deal, covering the Brazilian iGaming market, which will have a focus on the growing interest in sports betting and online gambling in the country.
