PokerStars on Tuesday said it has signed a partnership agreement with Brazilian soccer star Neymar Jr. that is being billed as “the ultimate pair.”
The company said its new alliance with Neymar Jr. is part of its recent global brand refresh, adding PokerStars is looking to “move beyond just product in a bid to become a global entertainment brand.”
The brand refresh included PokerStars’ first safer gambling TV ads and Tuesday’s press release hit the wires in English, Spanish, German and French.
Martin Nieri, global director of brand and creative at PokerStars, described Neymar Jr. as a true global superstar, and said Neymar has a genuine love for poker.
“It is about a shared passion for the game and the beautiful uncertainty at the heart of it,” Nieri said in a statement. “At PokerStars, we are constantly trying new things to bring new energy, excitement and entertainment to our customers. Together with Neymar Jr. we believe we can take this to the next level for the PokerStars community.”
Neymar, who previously had a relationship with PokerStars, said, "When I'm not playing football, I love playing cards. Competing with my friends is a huge passion of mine. I love the sense of community, the fun and the unpredictable moments that can occur in any game. As a true poker fan, I am excited to start a new chapter with PokerStars. Together we will be creating moments for our community and fans all over the world.”