Underdog Fantasy extends Snapback Sports partnership through 2027

July 8, 2024
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The company will invest in Snapback Sports' content, events, podcast, fans and more.

In what will become the third renewal of an original agreement between the two companies, Underdog Fantasy and Jack Settleman’s Snapback Sports have announced a seven-figure partnership renewal through 2027. Settleman originally created Snapback Sports on the social media site SnapChat, and has extended its audience through various platforms. 

“We’re so excited to ink a long-term deal with Underdog,” said Settleman, CEO of Snapback Sports and Underdog Fantasy’s Head of Winning. 

“The last three years have been amazing growing alongside them. I’m most excited for what this means for Snapback and its fans. Underdog has been the home for fantasy sports for our audience and now we get to dive even deeper into bringing our fans the most innovative content and gaming opportunities.”

The partnership with Snapback Sports is an example of Underdog’s attempts to invest in fellow entrepreneurial businesses and provide opportunities for growth. Under the renewed partnership, Underdog will invest in Snapback Sports’ content, events, podcast, fans and more. Jack Settleman and Snapback Sports also hold an equity stake in Underdog.

“We center everything we do at Underdog around an aggressive entrepreneurial spirit and a deep passion for sports, and sports fans. Jack Settleman and Snapback Sports bring the same approach, which is why our partnership has been such a success,” Founder and co-CEO of Underdog Fantasy Jeremy Levine said. 

“We are going to continue working with Snapback to create amazing content and experiences for our fans.”

As part of the partnership renewal, Snapback Sports has allocated $100k in promotional credit to give back to Snapback Sports fans who join Underdog using Snapback’s code. In the coming months, Snapback Sports plans to expand its team again to keep up with an increasing audience.

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